TV advert production

TV ads that look great and sell.

We make TV adverts for UK brands and agencies. Script, shoot, edit, Clearcast and delivery to the stations, all under one roof.

150+
TV ads cleared and on air, for 22 brands.
£5:£1
CI Group's return in the first five weeks of their first TV campaign.
+164%
Consultations booked after we rebuilt Optegra's TV ad.

What's included

Script and idea

Written to sell, sized for 30 seconds, and checked against Clearcast before anyone books a crew.

Shoot

Director, crew, casting, locations and presenters. Built around the brief and the budget.

Edit and finishing

Edit, voiceover, music, grade, graphics and an end frame that gets the phone ringing.

Clearcast

Script clearance, rough cut checks and final approval. We do this every month.

Clock numbers and delivery

Files that pass the broadcasters' checks, delivered to every station on your media plan.

Every version you need

Cutdowns, subtitled edits and social formats from the same shoot.

TV ads we've made, and what they did

The TV ads

Still from the CI Group TV advert, Chris, Chris, CHRISTV advert

CI Group

Chris, Chris, CHRIS

Still from the Kitchen Magic TV advert, With Debbie McGeeTV advert

Kitchen Magic

With Debbie McGee

Still from the Crocodile TV advert, Winter Gardens, familyTV advert

Crocodile

Winter Gardens, family

Still from the ConservatoryLand TV advert, First TV campaignTV advert

ConservatoryLand

First TV campaign

Still from the CI Group TV advert, Tile Your ConservatoryTV advert

CI Group

Tile Your Conservatory

Still from the Crocodile TV advert, AwningsTV advert

Crocodile

Awnings

Still from the Optegra TV advert, Laser eye surgeryTV advert

Optegra

Laser eye surgery

Still from the Orcam TV advert, With Lionel MessiTV advert

Orcam

With Lionel Messi

Still from the Manuka Doctor TV advert, TV advertTV advert

Manuka Doctor

TV advert

From brief to air.

Six to eight weeks for most TV ads. Faster if you need it.

01

Brief and script

What the ad has to do, where it runs, the budget. We come back with a route and a script.

02

Pre-production

Script to Clearcast, casting, locations and crew. A clear budget and schedule.

03

Shoot and edit

Usually one or two shoot days, then edit, voiceover, music and graphics with your feedback.

04

Clearance and delivery

Final Clearcast approval, clock numbers and delivery to the stations.

TV advert production questions

How much does it cost to make a TV advert?

Most TV ads we make cost between £15,000 and £45,000 + VAT to produce, including script, shoot, edit, Clearcast and delivery. A library ad built from your own footage can cost much less. Airtime is a separate cost, paid to the broadcasters through your media buyer.

How long does it take to make a TV ad?

Six to eight weeks from brief to air is comfortable. A library ad can be done in two or three weeks.

Do you handle Clearcast?

Yes. We send the script early, a rough cut before the final, and handle clock numbers and delivery to every station on the plan.

Do you buy the airtime?

No. We work with your media agency, or introduce you to independent TV buyers we trust. Keeping production and media separate means you get honest advice on both.

Can you make social versions from the same shoot?

Yes, and we plan for it from the script. Cutdowns, vertical versions and subtitled edits come from the same shoot for a small extra.

More detail in our guides: what TV advertising costs, getting through Clearcast and how DRTV works.

"The end product always looks polished and professional … and delivers great results which means happy clients and more TV ad campaigns."
Andrew McDouall · Head of TV, Lavery Rowe Advertising

Is this right for you?

A good fit
  • Brands that need a TV ad to drive calls, bookings or sales
  • Media agencies whose clients need an ad made, cleared and delivered
  • Anyone moving from social to TV for the first time
Not for us
  • Airtime buying. We work alongside your media agency.
  • Crew hire by the day. We price per project.
  • Event coverage

Planning a TV ad?

Tell us what it needs to do and we'll tell you how we'd make it, and what it'll cost.

Discuss your TV ad