A couple in a Crocodile winter garden, from the TV advert
Case study

Crocodile glass verandas, winter gardens, garage doors

On TV since 2013. The 2016 ads are still on air ten years on, and still selling.

13 yrs
Working together since 2013.
11 adverts
Three series with Anna Ryder Richardson, Tommy Walsh and the lifestyle ads, plus awnings and shutters.
10 yrs
The current three TVCs, still on air and still selling.
The challenge

Big-ticket home improvements, sold on TV. The product has to look beautiful, and the phone has to ring.

What we did

Three TV series since 2013, with Anna Ryder Richardson, then Tommy Walsh, then a lifestyle series in 2016. Then awnings and shutters.

The result

Crocodile has been on TV with us since 2013, and the 2016 ads are still on air ten years later.

The adverts

Still from Crocodile Winter Gardens, Anna Ryder RichardsonAnna Ryder Richardson
Series 1

Winter Gardens

Fronted by Anna Ryder Richardson.

Still from Crocodile Garage Doors, Anna Ryder RichardsonAnna Ryder Richardson
Series 1

Garage Doors

Fronted by Anna Ryder Richardson.

Still from Crocodile Glass Verandas, Anna Ryder RichardsonAnna Ryder Richardson
Series 1

Glass Verandas

Fronted by Anna Ryder Richardson.

Still from Crocodile Garage Doors, Tommy WalshTommy Walsh
Series 2

Garage Doors

Fronted by Tommy Walsh.

Still from Crocodile Glass Verandas, Tommy WalshTommy Walsh
Series 2

Glass Verandas

Fronted by Tommy Walsh.

Still from Crocodile Winter Gardens, Tommy WalshTommy Walsh
Series 2

Winter Gardens

Fronted by Tommy Walsh.

Still from Crocodile Glass Verandas, LifestyleLifestyle
Series 3

Glass Verandas

The lifestyle series, shot in 2016 and still on air.

Still from Crocodile Winter Gardens, LifestyleLifestyle
Series 3

Winter Gardens

The lifestyle series, shot in 2016 and still on air.

Still from Crocodile Garage Doors, LifestyleLifestyle
Series 3

Garage Doors

The lifestyle series, shot in 2016 and still on air.

Still from Crocodile Awnings, AwningsAwnings
Crocodile

Awnings

TV advert for Crocodile awnings.

Still from Crocodile Shutters, ShuttersShutters
Crocodile

Shutters

TV advert for Crocodile security shutters.

“TV is still a very successful driver for the business, and after ten years remains so.”

Allied Media, Crocodile's media agency

Why it keeps working

Refreshed, never replaced

The same creative, with new graphics and offers as the business moves on.

One look across three products

Three ads that sit together, so every spot builds the same brand.

Made to last

Motion control camera work that shows the product at its best. That's why the 2016 ads are still running.

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