The brief
Launch Qastle, a crypto wallet built to survive quantum computing. The real audience was investors, not consumers.
The idea
Put the wallet where investors would notice. A short animated sting on a Times Square screen, filmed in place and used to show what the brand could do.
What we did
One animation, built to run anywhere. The Times Square launch, seasonal versions over the holidays, then every screen at the world's biggest Bitcoin conference.
Where it ran
Times Square, major sports fixtures, and Bitcoin 2026 in Las Vegas, from the entrance screen to the stand TVs.
