webdev This is a guide to approximate costs for video production with Hightower Video, covering motion graphics, 2D and 3D animation as well as live action. Range prices are given because every production is different – time taken, professionals of varying trades involved and a myriad of other factors always need to be taken into account.
After Effects based Motion Graphics
After Effects based animation is a very cost effective and engaging way of grabbing the attention of the viewer. It is very fashionable in upscale web video and commercials. With motion graphics production, costs vary according to the length and complexity of the video and the man hours needed to produce it.
Motion graphics production
Including in 3 rounds of editorial changes
Library music in perpetuity
Voice Over
Approx. price range – online video £2000-10,000 +VAT
2D and 3D animation
As a rule of thumb rendering and animating elements in 3D takes twice the amount of man hours and processing time than 2D. This is of course off set by how engaging 3D graphics can look. The example here was 95% rendered in Maya 3D and took a number of weeks to complete.
3D animation
4 days motion graphics/edit
Including in 3 rounds of editorial changes
Library music in perpetuity
Voice Over
Approx price range – online video £6000-15,000 +VAT
Live action shoot
Fully crewed live action shoots are again, a totally different kettle of fish. It is possible to shoot a live action video with a small cast and crew for £4,000. A TV advert shoot like the example above featured had a full production crew, multiple locations, actors with buy outs and various other elements involved and hit the higher end of the rate card.
Director
Producer
DOP
Sound Recordist
Camera/lights
Studio
Location costs (hiring venues/council permits etc)
Actors
Food/travel
Post-production
Edit
Motion graphics/titles
2 rounds of editorial changes
Voice Over
Music
Approx price range
Approx price range – online video – £5,000 – 15,000 +VAT
Additional cost considerations
Actor image buy outs
Higher end Voice Over
Custom Music
Any special effects, helicopters, rain machines etc
Scripting, we can work with you to generate scripts
